What type of graphic identifies an on-camera speaker on a news show?

• A. Lower third
• B. Ticker
• C. Upper third
• D. Lower banner

Answer: (A)

The graphic that identifies an on-camera speaker is a lower third. It sits in the lower portion of the screen and typically displays the person’s name and title, sometimes with a small photo. This placement is chosen because it provides clear context about who is speaking while keeping most of the video visible and the image readable at a glance. In a busy news show, viewers can instantly know who’s talking without the graphic obscuring the speaker’s face.

Other options serve different functions: a ticker is the scrolling text that appears across the bottom with headlines or updates, not specifically for speaker identification. An upper third would place the information at the top of the frame, which is less conventional for introducing speakers. A lower banner might exist as a generic bottom strip, but the established term and design purpose for identifying the person on screen is the lower third.