What was the likely cause for a new TV program about do-it-yourself home improvements to be cancelled?

• A. High production costs
• B. Wrong target audience
• C. Technical difficulties
• D. Poor acting

Answer: (B)

The key idea here is that a show's success depends on reaching the right audience and keeping them engaged. If a new DIY home-improvement program is canceled, the most likely reason is that it didn’t connect with the people who would actually watch and buy into the format. Networks rely on ratings and audience fit to justify the cost and time on air, so if the show isn’t attracting the target viewers—homeowners and hobbyists interested in practical DIY guidance—it won’t perform well enough to justify continuing.

High production costs could end a show, but that typically becomes a concern when budgets spiral or when the cost-per-viewer becomes unacceptable, rather than being the immediate reason a program is cancelled for not hitting its audience. Technical difficulties and poor acting can hurt viewer experience, but they are usually addressed during production or testing; persistent issues would be a factor, yet they don’t explain cancellation as cleanly as a mismatch between the program and the intended audience.